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      CASE STUDY

      ScootWorld

      Consult with an Expert

      Enhancing Scootworld’s eCommerce Experience Across Multiple Markets with Custom Functionalities and Performance Optimization

      Shopify | Theme Development | Multi-Market Operations | Custom Functionalities | Performance Optimization

      • Industry

        Ecommerce

      • Location

        USA

      • Partnership

        Ongoing

      • Services

        Vanilla JavaScript,

        Liquid JS,

        CSS & HTML,

        Shopify REST API

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      Project Challenges

      Scootworld, an e-commerce store built on the Shopify SaaS platform, has served customers in Denmark, Germany, Sweden, and Poland for 12 years. While using the Essence theme, the store faced several operational and development challenges:

      1

      Customization Requirements

      Implementing custom functionalities aligned with business goals without compromising the user experience.

      2

      Multi-Market Operations

      Managing pricing, currencies, and product availability across multiple markets with region-specific rules.

      3

      Theme Limitations

      Overcoming limitations of the Essence theme through custom development to meet unique client needs.

      4

      Out-of-Stock Management

      Displaying out-of-stock variants while maintaining a user-friendly interface.

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      5

      Performance Optimization

      Ensuring the website maintains optimal speed despite implementing custom features, minimizing bounce rates.

      6

      Bug Fixes and Stability

      Resolving bugs related to theme development, store settings, and market configurations. .

      7

      Code Maintainability

      Developing a maintainable codebase for easy updates and modifications to existing features.

      8

      Enhanced User Experience

      Integrating complex elements like free shipping bars and expected delivery messages required thoughtful execution to ensure usability.

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      Our Solution

         
      • Custom Functionalities: Implemented features using Vanilla JavaScript and Liquid JS, including.
        •  
      • Expected Delivery Message: Displayed dynamically based on product availability.
        •  
      • Product Variants Display: Made variants visible with availability status directly on the product page.
        •  
      • Out-of-Stock Indication: Crossed out unavailable variants for better clarity.
        •  
      • Free Shipping Bar: Added a dynamic bar that appears when the cart value exceeds the free shipping threshold.
        •  
      • Price Calculation Optimization:Enhanced logic for handling prices based on different markets and currencies.
        •  
      • Free Shipping Threshold by Market:Customized shipping settings according to Shopify markets.
        •  
      • Multiple Bug Fixes:Identified and resolved bugs related to theme customization, store settings, and multi-market configurations.
        •  
      • Maintainable Theme Code:Improved code structure for better readability and easier future modifications.
        •  
      • Customization Settings for Control :Provided the client with custom settings to manage functionalities and control the store’s appearance effortlessly.

      Our Services

      • Shopify Theme Development
      • Multi-Domain Store Setup
      • Custom Functionalities and Features
      • Optimized Code and Logic for Better Performance
      • Free Shipping Bar Integration
      • Custom Product Variants Display
      • Dynamic Shipping Messages Based on Product Availability
      • Vanilla JavaScript, Liquid JS, CSS & HTML, Shopify REST API

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      Our Strategy

      To optimize Scootworld’s Shopify store with custom functionalities, multi-market support, and performance enhancements using CDN, Liquid JS, and REST API. A streamlined checkout with localized payment options reduced cart abandonment and improved conversions. Continuous bug fixes, clean code, and performance monitoring ensured smooth operations across Denmark, Germany, Sweden, and Poland. This comprehensive strategy ensured Scootworld’s platform is fast, scalable, and user-friendly, boosting conversions, reducing cart abandonment, and improving customer satisfaction across multiple markets.

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      Clean, Maintainable Code

      • Developed modular, readable code for easy updates and scalability.
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      Performance Optimization

      • Used CDNs and lazy loading to enhance speed and reduce bounce rates.
      • Minimized JavaScript and CSS for faster loading times.
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      Liquid JS for Market Logic

      • Managed dynamic pricing and currency changes across multiple markets with Liquid JS.
      • Automated product availability and shipping thresholds based on user location.
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      JavaScript for Enhanced UX

      • Implemented real-time updates, such as free shipping bars and delivery messages, to improve engagement.
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      Shopify REST API for Data Synchronization

      • Ensured real-time product availability and pricing accuracy across all market-specific domains.
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      Multi-Market Operations

      • Customized payment options (Apple Pay, Google Pay, PayPal) and localized checkout experiences for Denmark, Germany, Sweden, and Poland.
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      Streamlined Checkout

      • Reduced cart abandonment with one-click payments and dynamic shipping information during checkout.
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      Bug Fixes & Stability

      • Monitored and resolved theme-related issues to ensure smooth operations across all markets.
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      Custom Functionalities

      • Developed product variant displays and out-of-stock indicators to improve shopping clarity.
      • Added free shipping bars to encourage higher order values.
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      Continuous Optimization

      • Analyzed performance metrics and conducted A/B testing to refine the user experience.
      • Maintained close collaboration with the client to adapt to evolving needs.

      RESULTS

      Through effective custom development and multi-market optimization, we delivered a high-performing eCommerce platform for Scootworld. The improvements resulted in:

      • Faster Load Times: Optimized site speed to improve user engagement and reduce bounce rates.
      • Enhanced Customer Experience:Integrated customization tools and streamlined checkout increased personalization and satisfaction.
      • Increased Conversion Rates:Frictionless checkout options reduced cart abandonment and improved transaction flow.
      Result Image

      Create digital revenue streams that scale your business to new landscapes of efficiency, profitability and leadership

      Initiate Digital Transformation

      ONGOING SUCCESS

      By providing continuous development support and performance monitoring, we ensure Scootworld’s platform stays ahead of market trends and maintains a user-friendly experience for all customers. The maintainable code structure allows future enhancements with ease, enabling long-term operational efficiency.

      Outcome Image
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